A bold new visual to express remembrance

Client

PetByeBye

Scope

Branding, Motion, Illustration

The challenge

The challenge

Challenge:

Challenge:

The brand felt distant and overly technical, failing to support clients during a deeply emotional moment. My task was to redefine the personality and create a visual language that could communicate empathy, respect, and trust, while remaining contemporary and distinctive.

Brand Strategy

Brand Strategy

Approach

Approach

I developed a new brand personality built around warmth, dignity, and emotional connection. Through a new system of custom illustrations and motion elements for the website, I introduced a more human and reassuring visual style. This new approach reshaped how PetByeBye communicates with its clients, transforming the experience into one that feels supportive, caring, and meaningful, without losing clarity or professionalism.